INFOMERCIAL PAYMENT PROCESSING

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MERCHANT ACCOUNTS & TRANSACTION PROCESSING FOR INFOMERCIAL PRODUCTS

MERCHANT ACCOUNTS	E-CHECKS	PAYMENT GATEWAYS	TRANSACTION PROCESSING	FRAUD PROTECTION

Merchant Accounts are available for accepting Visa, MasterCard, American Express, Discover and debit cards	Take checks over the phone. This product is called an "electronic check" or an "e-check".	A payment gateway takes electronic payment information from your shopping cart or call center and translates it for merchant account processing.	Cutting-edge electronic financial transaction services include credit cards, debit cards and e-checks.	When consumers dispute charges or charge back for items purchased, merchants are liable.

TRANSACTION PROCESSING

Cutting-edge electronic financial transaction services include:

credit cards
debit cards
e-checks

These services allow you to increase customer service, reduce administrative time, and cut costs.

Credit Cards provide you quick easy payments using: VISA, Master Card, American Express, Discover and all debit cards.
E-Checks are electronic checks that clear as ACH transactions. e-Checks do not require a signature and clear electronically.
E-Check Advantages:
E-Checks:

increase sales. more than 75 Million adults in America either do not have credit cards or they are maxed out. e-checks allow you to access to this segment of the market.
make customer service more efficient.
don't use paper- paper processing, and managing bounced checks are eliminated with e-checks, it is all done electronically.
reduce COD fees

Reports
Reporting of activity is best planned in advance of your campaign, though sometimes at the start of a merchant relationship the focus is on rates and terms, and how fast an account can be set up. When the infomercial cycle is underway, the quality of the reporting process affects your ability to evaluate your overall strategy and alter it to improve profitability. It's important to understand the status of transactions... so that you can easily balance your bank accounts and understand the status of (and reasons for) any chargebacks. The gateway and provider should have all their reports online, importable, and navigation should be straightforward. Ask about this in advance.

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